The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.

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Role and duty – core business

The Brand Management Back-office responsibilities are:

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- Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;

- Configuration of the financial offer with a specific focus on the testing phase;

- Preparation of the legal disclamers for the advertised offers;

- Follow the control phase and monitor the progress of campaigns;

- Collect and analyze the needs of the Field Force regarding the offers in place

- Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;

- Support on budgeting and spending analysis related to the campaign business;

- Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g.



GO2025 Plans, new model launches, etc.);

- Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.;

- Reporting preparation and development (e.g. General Business Reporting).

Competences

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- Advanced capacity in business analysis;

- Excellent knowledge of Excel and PowerPoint;

- Knowledge of SAS System and Power BI as a plus;

- Avaiable to business travelers

Personal flairs

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- Good relational and analytical skills;

- Proactivity and problem solving attitude;

- Focused on achieving the goal;

- Stress management

Job ID: 30693

Company: VOLKSWAGEN BANK GMBH

Location: Verona, VR, IT

Department: Marketing

Working Model: Full-time

Contract Type: Fixed-term

Remote Working: By agreement

Posting Date: Oct 6, 2026

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📌 Brand Management Back-office Specialist (Verona)
🏢 Volkswagen Group
📍 Verona