The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.
Role and duty – core business
The Brand Management Back-office responsibilities are:
Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
Configuration of the financial offer with a specific focus on the testing phase;
Preparation of the legal disclamers for the advertised offers;
Follow the control phase and monitor the progress of campaigns;
Collect and analyze the needs of the Field Force regarding the offers in place
Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
Support on budgeting and spending analysis related to the campaign business;
Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);




Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.;
Reporting preparation and development (e.g. General Business Reporting).
Competences
Advanced capacity in business analysis;
Excellent knowledge of Excel and PowerPoint;
Knowledge of SAS System and Power BI as a plus;
Avaiable to business travelers
Personal flairs
Good relational and analytical skills;
Proactivity and problem solving attitude;
Focused on achieving the goal;
Stress management
Job ID: 30693
Company: VOLKSWAGEN BANK GMBH
Location: Verona, VR, IT
Department: Marketing
Working Model: Full-time
Contract Type: Fixed-term
Remote Working: By agreement
Posting Date: Oct 6, 2026
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📌 Brand Management Back-office Specialist (Italia)
🏢 Altro
📍 Italia