Senior Associate, Customer Marketing
Location: Arese, Italy
Function: Customer Marketing
This role is eligible for international relocation.
Overview
Overview: You will be a key player of Customer Marketing team and is responsible for the development and implementation of commercial activities, according to Regional & Country Group Category Strategies, working closely with the sales team in Italy to achieve turnover & market share targets.
Responsibilities
- Responsible for Net Sales, Market Shares and execution KPIs for assigned categories.
- Define the category plan and strategy in terms of launches, distribution, promotions and oversees local tracking to achieve the business objectives.
- Project management on NPDs to ensure timely & efficient go to market.
- Sellout data analysis: market share, distribution, promo performance, competitors’ activities.
- Implementing Consumer and Trade Promotion plans.
- Managing the relationship with suppliers and other partners (cooperation with regional and local partners).
- Working with Sales Team to ensure all distribution and display initiatives are timely and properly executed.
- Responsible for artwork/labels and POS & promo packs materials development.
- Developing trade presentations leveraging regional materials.
- Collaborate with Regional team on branding and media campaigns roll out.
Experience you’ll bring
- Graduate degree in Business Administration, Marketing or similar
- Commercial background with at least 3years in Trade Marketing/ Marketing in a multinational FMCG company.
- E-commerce experience would be a plus.
- Fluent both in English and Italian.
- Experience using market data (e.g., AC Nielsen).
- Proficiency in Microsoft Office and other office productivity tools is an advantage.
Behaviors you’ll need
- Strong communicator and team worker, able to build relationships at all levels and across function.
- Problem solver, high level of autonomy.
- Highly organized with the ability to multi-task and prior
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