10 ott
|
Sandoz Italia
|
Milano
10 ott
Sandoz Italia
Milano
Major Accountabilities
• Develops brand strategy, promotional campaigns and tactical plans working closely with other functions (Sales Unit, Tender Team, Medical Affairs and Access team) within marketing budgets
• Prepares content of Integrated commercial plans for on the market and in launch products. Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
• Responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Compliance with applicable policies, procedures, and other regulations.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Minimum Requirements
• Scientific, Economic, Engineering master’s degree or similar
• At least 5/7 years of experience in similar role
• Previous experience in healthcare and pharmaceutical sectors
• Italian and English fluency
• Able to work in cross-functional and international team.
• Comfortable in managing negotiation and inspiring an audience.
• Accuracy and Proactivity skills
• Nice to have: knowledge of digital marketing campaigns
• Nice to have: Good knowledge of Analytics Tools
• Nice to have: Previous experience within Biosimilar sector, hospital and tender system
Compensation Structure & Criteria
Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary ranges. Fully proficient and highly effective employees can expect a starting salar
📌 Marketing Manager (Milano)
🏢 Sandoz Italia
📍 Milano