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/p /brh3Description and Requirements /h3 /brpReporting to the Global Sponsorships Director and working as part of the Sponsorships team, the Sponsorships Marketing Senior Lead will be responsible for defining and driving the sponsorship marketing strategy and activation roadmap across key partnership platforms.
/p /brpThe role combines strategic planning with hands-on activation leadership, ensuring that sponsorship rights, assets and investments are transformed into impactful marketing programs that strengthen brand positioning, engage target audiences and support business objectives across global and local markets.
/p /brpGiven the nature of the sponsorship portfolio, the ideal candidate brings a proven motorsport background and a deep understanding of their commercial, media, sponsorship and partnership dynamics.
Strong familiarity with the key stakeholders across the motorsport industry, including rights holders, teams, promoters, governing bodies, agencies and commercial partners, is essential.
/p /brpWorking closely with Brand and Market teams, the candidate will also serve as the governance focal point for sponsorship activations, reviewing and coordinating market activation requests, ensuring compliance with contractual rights, licensing requirements and brand guidelines, and driving seamless execution across all stakeholders.
/p /brpbWhat You'll Do /b /p /brul /brliDefine and evolve sponsorship marketing strategies for assigned partnerships, ensuring alignment with brand and business priorities.
/li /brliDevelop annual activation roadmaps and leverage plans, identifying how sponsorship rights and assets can be translated into impactful marketing initiatives.
/li /brliDrive the strategic exploitation of sponsorship rights,



intellectual property and licensed assets across multiple marketing channels and touchpoints.
/li /brliIdentify innovative opportunities to engage target audiences through sponsorship platforms, content initiatives, digital experiences and customer engagement programs.
/li /brliAct as the sponsorship marketing lead for internal stakeholders, ensuring alignment between partnership objectives and broader marketing strategies.
/li /brliBuild and maintain strong relationships with rights holders, agencies and strategic partners to unlock additional value and activation opportunities.
/li /brliProvide strategic direction on sponsorship activation concepts and marketing initiatives, ensuring consistency with brand guidelines and partnership objectives.
/li /brliSupport the evaluation of new sponsorship opportunities from a marketing, audience engagement and activation perspective.
/li /brliCollaborate with internal stakeholders to maximize sponsorship visibility and integration across campaigns, content and customer engagement activities.
/li /brliEnsure all sponsorship marketing initiatives fully leverage contractual rights and comply with licensing requirements, partner guidelines and brand standards.
/li /brliContinuously identify new approaches, best practices and innovative activation opportunities capable of increasing sponsorship value and business impact.
/li /br /ul /brpbWhat We're Looking For: /b /p /brul /brliProven experience within the motorsport industry is required.
/li /brliSignificant experience in sponsorship marketing, motorsport marketing, partnership marketing or brand activation roles.
/li /brliDemonstrated track record in developing and delivering sponsorship marketing strategies and activation plans within a motorsport environment.
/li /brliDeep knowledge of the international motorsport ecosystem, including major two-wheel and four-wheel racing championships, their commercial structures and partnership models.
/li /brliStrong understanding of the key players shaping the motorsport landscape, including teams, rights holders, promoters, governing bodies, media and commercial partners.
/li /brliProven experience working with sponsorship rights, licensing frameworks, asset exploitation and partnership value creation.
/li /brliDemonstrated ability to navigate motorsport-specific sponsorship, licensing and activation processes.
/li /brliExcellent stakeholder management, negotiation and relationship-building skills,



with the ability to operate effectively across complex international organizations.
/li /brliStrategic mindset combined with a strong execution orientation and attention to detail.
/li /brliAbility to identify and develop innovative sponsorship leverage opportunities that maximize audience engagement and business value.
/li /brliComfortable working in a fast-paced, international and highly collaborative environment.
/li /brliFluent English is mandatory, both written and spoken.
Additional languages are considered a plus.
/li /br /ul /brpbWhat Lenovo Can Offer You /b /p /brul /brliLife Insurance /li /brliPension/ Retirement Plan /li /brliHealth Coverage Plan /li /brliEmployee Referral Premio /li /brliLenovo and Motorola Product Discounts /li /brliEmployee Assistance Program /li /brliInternal E-learning Development Platform Available for Employees /li /br /ul /brpWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
/p /brpbAdditional Locations /b: * Italy - Milano /p /brpbPAY TRANSPARENCY /b /p /brpThe anticipated initial gross base salary range for this position is b50,******,300 /bbEUR /bper year.
This range applies to the primary job location Italyand is determined using objective, non-discriminatory and gender-neutral criteria, including skills and relevant experience.
Final compensation will be based on relevant experience, skills, and business considerations.
/p /brpIndividuals may also be eligible for variable compensation (such as bonus or commission), depending on the role.
The applicable variable pay model, eligibility, and target levels will be discussed during the recruitment process.
/p /brpIn addition to base salary and any applicable variable compensation, Lenovo provides statutory remuneration components required by local law, as well as Lenovo's comprehensive benefits package supporting employee well-being, development, and equal opportunities.
/p /brpFor roles open across multiple countries, local base salary ranges may vary based on market conditions, internal frameworks, and legal requirements.
The relevant local range will be transparently communicated during the initial discussions.
/p /brpbAI PROCESSING NOTICE /b /p /brpWe use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes.
AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human.
You can always opt-out or contact us in case of any question.
/p /brpIf you require an accommodation to complete this application, please contact /p #J-*****-Ljbffr

📌 Sponsorships Marketing Senior Lead (Bardi)
🏢 Lenovo
📍 Bardi