H3THE POSITION /h3pThe Senior Trade Marketing Manager is responsible for defining and executing the trade marketing strategy across key customer channels (pharmacies, vet clinics, pet stores, chains, mass market, and others), ensuring superior customer activation, category growth, and commercial excellence. The role acts as the critical link between Marketing, Sales, Commercial Excellence, Supply, and external partners, translating brand strategies into impactful customer-facing activation plans that drive demand, visibility, conversion, and sustainable growth within every channel. /ppThis is a senior leadership role for a strategic and commercially minded professional who can shape the future of Trade Marketing within the Pet Business Unit, unlocking growth opportunities for “our over the counter” and prescription-driven portfolio of pharmaceutical products. Beyond delivering business results, the successful candidate will build capabilities, establish best practices, and progressively develop and lead a high-performing Trade Marketing team. /ph3Tasks Responsibilities /h3ulliDevelop and execute Trade Marketing strategies aligned with business objectives, customer needs, and brand priorities. /liliTranslate brand plans into customer-specific activation programs and commercial initiatives to drive growth across channels, categories, and shopper segments. /liliPartner closely with Sales and Key Account teams, supporting customer growth plans, business planning processes, and commercial negotiations through market insights and promotional recommendations. /liliLeverage market, customer, category, and shopper insights to identify business opportunities, monitor competitive trends, and deliver actionable recommendations. /liliLead the planning and execution of customer activation programs across retail and omnichannel environments, ensuring alignment with brand campaigns, media investments, and commercial objectives. /liliManage promotional calendars, activation toolkits, and execution standards to deliver consistent and engaging customer experience. /liliDefine, monitor, and analyze Trade Marketing KPIs, evaluate promotional effectiveness and ROI,



and provide performance insights and optimization recommendations to stakeholders. /liliCollaborate cross-functionally with Sales, Marketing, Customer Experience, Supply Chain, Finance, Digital Marketing, and external partners to ensure successful execution of strategic initiatives. /liliLead projects that enhance commercial effectiveness, customer engagement, and organizational growth. /liliEstablish and develop the Trade Marketing function, build future capabilities, support team growth, and foster a culture of collaboration, accountability, innovation, and continuous improvement. /li /ulh3Requirements /h3ulliBachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field. /liliMinimum 8 years of experience in Trade Marketing, Customer Marketing, Category Management, Commercial Marketing, or a similar commercial function. /liliProven track record within FMCG, Consumer Health, Animal Health, Retail, E-commerce, or other customer-centric industries. /liliStrong commercial acumen and deep understanding of customer economics, category dynamics, and business drivers. /liliStrong analytical and financial capabilities, including data-driven decision making, promotional effectiveness measurement, and ROI evaluation. /liliExperience managing complex cross-functional stakeholder environments and influencing senior stakeholders across functions. /liliStrong project management and change management skills, with the ability to lead strategic initiatives and drive organizational improvement. /liliDemonstrated leadership capabilities, including team development, talent coaching, and capability building. /liliExperience in retail, pharmacies, and omnichannel environments is considered a strong advantage. /liliAgile, innovative,



and solutions-oriented mindset with a strong focus on continuous improvement. /liliExcellent communication, collaboration, and stakeholder management skills. /liliFluent Italian and English, both written and spoken. /li /ulh3What we offer /h3ulliFor this position we offer a permanent contract. /liliThe gross annual base salary foreseen for this position ranges from €55.000 to €73.000, depending on candidate's skills and experience. /liliFree access to the company canteen and ticket restaurants when working remotely. /liliA range of benefits for physical, financial, social and mental wellbeing. /liliA support to develop professional and personal paths including our full range of development programs. /li /ulpWe warmly welcome applications from candidates belonging to protected categories, in accordance with Law 68/99. /ppWe foster a workplace built on respect, trust, and empathy—free from discrimination. We are powered by our people, and we believe that our differences are our strengths. Everyone is valued, respected and empowered to be themselves. /ph3JOB ID /h3p37027 /ph3Job function /h3pMarketing /ph3Career level /h3pExperienced professionals /ph3Organization /h3pBI AH IT /ph3Working time /h3pFull-Time /ph3Job flexibility /h3pHybrid /ppBoehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law /p #J-18808-Ljbffr

📌 Senior trade marketing manager (Milano)
🏢 Boehringer Ingelheim
📍 Milano