Job Posting Title SDA Product Planning Manager
The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company's core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do Product Planning and New product introduction (NPI)
Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities
Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team
Analyse consumer trends,



habits and unmet needs to identify winning value propositions and products specifications that outperform competitors
Define launch plans at category level
Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams
Attend key project milestones in person – 23 times per year
Validate consumer-impacting decisions via direct end user research
Drive the product lifecycle management process in the HQE systems
Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle
Category management
Cooperate closely with HQD teams to support on quality, supply and cost activities
Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, price radar and sell-out analy

📌 SDA Product Planning Manager (Brugherio)
🏢 Altro
📍 Brugherio