About the job
The Global Category Manager is responsible for defining and executing the global category strategy, driving long-term business growth and product portfolio development across international markets. The role combines strategic vision, consumer and market insights, innovation leadership, and end-to-end portfolio ownership to deliver competitive and profitable product solutions. As a key member of the Global Product Management team, you will work cross-functionally with R&D;, Marketing, Sales, Operations, Supply Chain, Finance and regional organizations, influencing strategic decisions and ensuring successful execution throughout the entire product lifecycle.

Your tasks
Define and execute the global category strategy and multi-year product roadmap, translating consumer insights, market trends and regional requirements into profitable growth opportunities. Own the global product portfolio, ensuring alignment with business objectives, financial targets and brand positioning. Lead complex,



cross-functional and multi-family product development programs from concept definition through launch and phase-out. Identify, evaluate and develop new business opportunities, adjacent categories and innovation platforms to accelerate sustainable growth. Drive the innovation pipeline by leading opportunity assessment, business case development and collaboration with R&D; on technology scouting and consumer-centric innovation. Take full accountability for the end-to-end product lifecycle, optimizing portfolio performance through data-driven decision making and continuous improvement. Act as the global category expert, providing strategic guidance to regional organizations and ensuring alignment across international markets. Partner with Sales, Marketing and regional teams to define go-to-market strategies, product positioning and commercial priorities. Monitor market dynamics, competitor activities, emerging technologies and consumer trends, proactively translating insights

📌 Global Category Manager Appliances (Peschiera del Garda)
🏢 Franke
📍 Peschiera del Garda