Overview
In this Senior Trade Marketing Manager role, you define and execute the trade marketing strategy across key channels for the pet health portfolio, driving activation, visibility, and growth. You will link Marketing, Sales and external partners to translate brand plans into customer-facing initiatives that boost demand and commercial performance. You lead a high-performing Trade Marketing team and shape capabilities to sustain long-term growth within the OTC and prescription-driven portfolio. This role offers leadership impact across omnichannel environments and cross-functional collaboration.
Retribuzione / Benefits Permanent contract
Salary range 55.000–73.000 EUR
Canteen access and restaurant tickets when remote
Wellbeing benefits (physical, financial, social, mental)
Development programs and professional growth
Supportive, respectful workplace culture
Responsabilità Develop and execute Trade Marketing strategies aligned with objectives, customer needs, and brand priorities.
Translate brand plans into customer-specific activation programs and commercial initiatives across channels and shopper segments.
Partner with Sales and Key

📌 Senior Trade Marketing Manager (Pavia)
🏢 Boehringer Ingelheim
📍 Pavia