Overview
As Senior Brand Manager, you will drive category growth and create impactful consumer experiences by translating insights into strategic plans while leading a team. You will partner with local and European stakeholders to align marketing efforts with business goals and oversee cross-functional collaboration. The role blends strategic thinking with hands-on execution, focusing on growth, portfolio development, and brand activation. This opportunity lets you shape consumer experiences at scale within a leading FMCG company.
Retribuzione / Benefits
Free parking
Flexible working hours
Hybrid working model
Company store discounts
Participation premio
Faschim health insurance','Canteen
Responsabilità
Lead category and brand growth strategies informed by consumer and market insights
Own category performance via KPI tracking, forecasting, budgeting, and long-term planning
Develop and implement integrated marketing across all consumer touchpoints
Drive portfolio development and innovation with European teams




Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain
Manage external agencies and ensure high-quality execution
Coach and develop team members to foster ownership and high performance
Requisiti fondamentali
6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods
Proven people leadership experience
Strong business acumen and ability to translate data into strategic recommendations
Experience managing complex projects in fast-paced environments
Excellent stakeholder management and cross-functional collaboration
Entrepreneurial, proactive and solution-oriented mindset
Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint
Fluent in Italian and English
stakeholder management
collaboration across functions
communication
NielsenIQ
Circana (IRI)
Excel

📌 Senior Brand Manager Nivea Skincare (Pavia)
🏢 Beiersdorf
📍 Pavia