OTB is seeking a Head of CRM & Customer Strategy to define and lead global customer strategy, driving acquisition, engagement, retention and loyalty across all channels. Reporting to the Global Retail Excellence Director, the role translates customer insights into business actions and ensures a consistent customer experience throughout the journey.
The role provides strategic leadership across Customer Insights, Digital CRM Campaigns, Customer Engagement and Client Service, partnering with
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📌 Global Head of CRM (Italia)
🏢 Otb
📍 Italia
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