Job Posting Title SDA Product Planning Manager The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company's core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust.

A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do Product Planning and New product introduction (NPI)

Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities

Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team

Analyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors

Define launch plans at category level

Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams

Attend key project milestones in person – 23 times per year

Validate consumer-impacting decisions via direct end user research

Drive the product lifecycle management process in the HQE systems

Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle

Category management

Cooperate closely with HQD teams to support on quality, supply and cost activities

Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, price radar and sell-out analysis





Build and maintain a coherent category portfolio architecture covering price positioning and feature segmentation

Drive the phase in and phase out strategy

Maintain up-to-date all product-related information available to markets

Support local markets by removing product-related business roadblocks

Market deployment and events

Present NPIs status to markets with quarterly updates (online or F2F)

Support the preparation of key events and trade shows

Overseas business travel to HQD, suppliers and fairs may be required 2-3 times per year.

What you need to succeed Education: Degree/Master, preferred area Marketing / Economics / Engineering / Design

Must have

Critical and strategic thinking well balanced with well-organized and structured approach, being fast and responsive in daily tasks

Collaborative and proactive approach with different stakeholders

Natural talent and passion for design and small appliances industry

Acts with Passion for Consumers aiming to satisfy their needs

Soft skills: Fast, reliable, autonomous, well-organized with great skills in communication

Languages: English and Italian, Chinese welcome

Employment Type: Fixed-term Contract; Full-Time

Level & National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati

Minimum Gross Annual Salary: € 30.000

Benefits Free Canteen

Lavoro da remoto The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.

All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

📌 SDA Product Planning Manager (Brugherio)
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