Overview
In this role you will grow TikTok’s Consumer Services vertical by partnering with leading and premium brands, driving adoption of TikTok’s ad products and creative solutions. You will manage high‑level client relationships and guide cross‑functional teams to deliver measurable business impact. You’ll articulate industry perspectives and platform trends to clients, shaping TikTok’s external narrative. You will collaborate across creative, product, and measurement teams to optimize outcomes and scale partnerships globally.
Responsabilità Grow the Consumer Services business with leading and emerging brands and conglomerates
Identify and unlock new growth opportunities
Lead client relationships and drive adoption of TikTok ad products, creative solutions, and best practices
Engage with C-suite stakeholders to build trusted, long-term partnerships and increase revenue
Shape external narrative through thought leadership and proactive client engagement
Act as an industry, product, and strategy expert guiding clients and agencies through TikTok’s evolving ecosystem
Provide education and insights on platform trends, product updates, and performance strategies
Collaborate cross-functionally with creative, product, and measurement teams to optimize outcomes
Monitor performance and deliver insights to drive continuous improvement and business results
Requisiti fondamentali Experience in media sales, digital marketing, social, or brand partnerships (preferably in Consumer Services)
Understanding of auction-based buying models and branded content strategies
Strong track record of managing client and agency relationships, including C-level engagement
Excellent communication and presentation skills with storytelling ability
Collaborative, entrepreneurial, and culturally curious
Fluent in Italian and English to communicate with clients effectively
communication
storytelling
collaboration
auction-based buying models
branded content strategies
creator marketing familiarity
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