Overview
In this role you drive localized go-to-market (GTM) execution across seasonal milestones and assortment recommendations for the Zone. You act as the Category expert for your Zone, aligning with EU and Global inputs to improve the range and address local needs. You collaborate with Activation, Sales, and Brand teams to ensure end-to-end GTM excellence, while continuously analyzing sell-in and sell-through to sustain category growth. You shape zone-level category strategies and enable cross-functional opportunities.
Retribuzione / Benefits Salary starting from 52k
Annual premio (15%)
Meal vouchers
Employee discounts online and in store
Employee Assistance Plan (EAP)
Welfare and corporate benefits program
Responsabilità Contribute to Zone GTM plan creation aligned with line management
Serve as the Zone category expert with deep knowledge of trends, competition, distribution, marketplace, and Circana market share
Download and prepare EU & Global BU materials for milestones
Provide input on forecasting topics (data, segmentation, allocation)
Maintain analytics on sell-in and sell-through for sustainable growth
Ensure operational excellence for GTM topics in the Zone
Explore and drive business opportunities with local sales teams
Be primary contact for local sales on range topics and concepts
Coordinate with Brand activation on Category GTM processes
Act as Zone lead expert for EU business opportunities
Manage sample order process in line with EU and MOPS targets
Support local allocation split where not defined by EU
Assist Brand teams with promo ranges in alignment with EU BU
Input into SMU for local key accounts and WHS with EU/Global coordination
Prepare local sell-in tools to ensure EU consistency and support sales
Develop strong category presentations across milestones, focusing on SMM
Requisiti fondamentali 5-8 years merchandising, cross-functional marketing or sales experience
Ideally at least 2 years of managerial experience
Fluent in English (written and
📌 Senior Category Manager Running (Milano)
🏢 Adidas Group
📍 Milano
Candidati a questo annuncio
Mostra le tue capacità professionali all'azienda, compila il form e lascia un tocco personale nella lettera di presentazione, aiuterà il recruiter nella scelta del candidato.