Overview
In this role you will spearhead Gucci's global influencer strategy, shaping collaborations with top digital talents to enhance brand desirability and cultural relevance. You will work cross-functionally with Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid campaigns. You’ll identify emerging voices and integrate creator content into Gucci’s editorial calendar and key brand moments. This is a strategic, leadership-oriented position that uses data-driven insights to optimize investments and amplify Gucci across global markets. You will help position Gucci at the forefront of creator marketing and digital culture, delivering measurable impact on
Retribuzione / Benefits company canteen
supplementary health insurance
company welfare program
Responsabilità Define and lead Gucci's global influencer and creator engagement strategy
Build a world-class network of influencers, creators, cultural talents and opinion leaders
Identify emerging voices, trends and communities shaping fashion, culture and digital engagement
Drive high-impact influencer partnerships to boost brand desirability, relevance and visibility
Lead organic and paid partnerships, including negotiations and deliverables
Integrate creators into key brand moments, campaigns, launches and cultural initiatives
Develop innovative creator collaborations and social-first storytelling
Integrate creator content into Gucci's editorial calendar and amplify across channels
Partner with Brand Image, Social, Entertainment, PR, Marketing and regional teams
Guide regional markets in implementing a consistent global influencer vision
Establish global guidelines and best practices for influencer activities
Foster long-term relationships with top-tier talents and industry stakeholders
Lead strategic gifting and advocacy programs to generate authentic engagement
Ensure Gucci remains at the forefront of creator marketing and emerging platforms
Leverage insights and perform
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