h3ABOUT THE ROLE /h3 h3Reports to: General Manager, WeRoad US /h3 h3Type: Full-time, founding role /h3 h3Location: Remote /h3 pCommunity is how WeRoad grows: travelers book after months of seeing the brand in person and online, typically 90 to 100 days from first touch. In the US we already run co-branded events with partners such as Tinder and Jigsaw, but they work one at a time and do not yet scale. There is no ambassador program, community strategy or playbook yet; this role builds them. /p h3WHAT YOU WILL DO /h3 ul liOwn community-led growth end to end. Ambassadors, partnerships and online community, from strategy through execution. /li liBuild the brand ambassador program. Recruit, train and manage a national network that represents WeRoad at events our team cannot staff. The goal is a program that runs events, not a person who runs events. /li liLand in-person partnerships. Source and close co-branded events with brands that reach our travelers. /li liRun online partnerships. Giveaways, co-marketing and other lead-generation programs with partner brands and communities. /li liSet the online community strategy. Reddit, Facebook, Telegram, whatever. Manage online communities of fans. /li liMeasure it. With digital marketing, define how community activity is captured as leads and credited in our attribution model. /li liWrite the playbook. Turn what works into a repeatable process. /li /ul h3Success in the first 12 months /h3 ul liA national ambassador program covering partner events without WeRoad staff present. /li liA documented playbook: ambassador model, partner criteria, channels and metrics.



/li liLead capture at every event, with community-sourced leads and bookings reported as their own line in the attribution model. /li liEach online community with a defined purpose, an owner and growth targets. /li liQuarterly lead and assisted-booking targets, set with the GM and tied to your premio. /li /ul h3Who you are /h3 ul liA builder. You have built an ambassador or community program from zero and scaled it across multiple cities, with numbers to show for it. /li liA dealmaker. You have sourced and closed brand partnerships yourself. /li liEntrepreneurial. Much of this role is undefined. You can build the IKEA bed without the instructions. /li liPatient with a long cycle. You track pipeline and attribution, not same-day signups. /li liBonus: Experience in travel, dating or social apps, and hands-on management of Reddit, Facebook or Telegram communities. /li /ul h3WHAT TO EXPECT /h3 ul liDirect report to the GM. /li liA lean US team. Sales and customer experience plus digital marketing. /li liPartners and communities to build on. Co-branded events with Tinder and Jigsaw, a Facebook group and a Telegram group for repeat travelers. /li liAutonomy. The US business runs independently of group headquarters in Italy wherever it can.



/li liEvenings, weekends and travel. Community events run outside office hours and across cities. This is not a standard 9-to-5. /li /ul h3WHAT WE OFFER /h3 pCompensation: b95K OTE /b /p h3Benefits: /h3 ul li401(k) with employer matching /li liHealth insurance /li li$1,400/year travel discount in our WeRoad trips! /li liExtra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities. /li /ul h3ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES /h3 pWeRoad is a community-led group adventure travel company. It sells small-group trips to solo adults aged 25–49, across about 250 itineraries worldwide. /p pWe don't act like a tour operator and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no “book now” shouting. Our voice is friendly, a little ironic, and human, we earn attention by being culturally relevant, not by chasing people with ads. If “we attract, we don't chase” resonates with you, keep reading. /p pbSounds exciting? Check out our /b bCulture Manifesto /b! /p pWeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. /p pApplicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position. /p #J-18808-Ljbffr

📌 Manager, Community North America (Italia)
🏢 WeRoad
📍 Italia