ppOur client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded bCreative Director /b to lead the creative function across our ecommerce business. This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer‑facing channels. The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth. This is a hands‑on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management. /p h3Key Outcomes /h3 ul liDevelop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. /li liTurn customer insights, performance data, and competitor research into clear briefs and testable concepts. /li liPartner with ecommerce teams to improve client acquisition and conversion. /li liEstablish a structured process for creative testing and optimisation. /li /ul h3Improve Ecommerce Conversion Performance /h3 ul liDevelop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. /li liTurn customer insights, performance data, and competitor research into clear briefs and testable concepts. /li liPartner with ecommerce teams to improve client acquisition and conversion. /li liEstablish a structured process for creative testing and optimisation. /li /ul h3Lead Performance Creative Strategy /h3 ul liOwn creative strategy across paid social, video, display, and other acquisition channels. /li liBuild a consistent pipeline of concepts, hooks, angles, scripts, and formats. /li liEnsure sufficient creative volume and variation for testing and scaling. /li liUse performance data to identify, improve, and scale winning concepts. /li liBalance direct‑response effectiveness with strong brand presentation. /li /ul h3Strengthen Website and Product Pages Creatives /h3 ul liLead creative direction across the website, landing pages, collection pages, and product pages. /li liImprove how product benefits, differentiation, use cases, and customer proof are communicated. /li liCreate clear visual and messaging hierarchies that make pages more persuasive. /li liCollaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing. /li liEnsure consistency between advertising and onsite customer experience. /li /ul h3Own Brand Creative Across All Channels /h3 ul liMaintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches. /li liDevelop practical brand guidelines that support quality, consistency, and speed. /li liEnsure creative work reflects the brand's positioning, audience, and commercial goals. /li liRaise the overall standard of design, copy, video, photography, and storytelling. /li liProtect brand consistency while encouraging experimentation. /li /ul h3Build and Lead a High-Performing Creative Team /h3 ul liLead and develop designers, editors, creators, copywriters, freelancers, and agencies. /li liSet clear responsibilities, quality standards, workflows, and performance expectations. /li liProvide constructive feedback and support team development. /li liManage the balance between internal and external creative resources.



/li liBuild a culture of accountability, speed, collaboration, and continuous improvement. /li /ul h3Improve Creative Operations and Output /h3 ul liBuild an efficient process from research and briefing through production, approval, launch, and iteration. /li liEstablish clear systems for priorities, deadlines, feedback, approvals, and asset management. /li liEnsure projects are delivered on time and aligned with business priorities. /li liMaintain an organised creative asset library. /li liImprove output and efficiency while maintaining quality and brand consistency. /li liManage creative budgets and external resources effectively. /li /ul h3Lead Product Launch and Campaign Creative /h3 ul liDevelop creative strategies for product launches, promotions, seasonal campaigns, and major events. /li liTranslate product positioning into strong customer‑facing concepts. /li liDefine clear messaging, creative direction, asset requirements, and channel execution. /li liCoordinate creative production across paid media, website, email, marketplaces, and organic content. /li liReview results and apply learnings to future campaigns. /li /ul h3Responsibilities /h3 ul liOwn the overall creative vision and execution across the ecommerce business. /li liTranslate company goals into clear creative priorities and plans. /li liDevelop quarterly and monthly creative roadmaps. /li liLead creative concept development and campaign planning. /li liReview and approve high‑priority creative assets. /li liCreate clear, actionable briefs for internal and external creative teams. /li liPartner with growth, marketing, ecommerce, product, customer service, and leadership teams. /li liAnalyse creative performance using advertising, website, email, and marketplace data. /li liMonitor customer behaviour, category trends, competitors, and emerging creative formats. /li liPresent creative strategies, results, challenges, and recommendations to senior leadership. /li liEnsure the creative team remains focused on work that has the greatest commercial impact. /li /ul h3Key Performance Indicators /h3 ul liWebsite and landing‑page conversion rate. /li liProduct-page conversion rate. /li liAdvertising creative performance. /li liCustomer acquisition cost. /li liReturn on advertising spend. /li liClick‑through rate and hook rate. /li liCreative testing volume and testing velocity. /li liPercentage of creative tests producing meaningful improvements. /li liRevenue generated from new creative concepts. /li liEmail engagement and conversion performance. /li liOn‑time completion of creative projects. /li liCreative production efficiency. /liliBrand consistency and quality across channels. /li liPerformance and development of the creative team. /li /ul h3Candidate Profile /h3 pThe ideal candidate is both creatively ambitious and commercially disciplined. They understand that ecommerce creative must capture attention, communicate value quickly, address customer objections, and motivate action. /p pThey are comfortable moving between high‑level strategy and detailed execution. They can confidently lead a team, evaluate creative work, interpret performance data, and collaborate with commercial stakeholders. /p pThey do not rely solely on personal taste. They use customer insight, brand strategy, testing,



and business results to make decisions. /p h3Required Experience /h3 ul liSignificant experience in a senior creative leadership role within ecommerce, DTC, retail, consumer products, or a performance‑focused agency. /li liDemonstrated experience improving conversion and advertising performance through creative strategy. /li liStrong understanding of ecommerce customer journeys, product pages, landing pages, paid social, email, and organic content. /li liExperience leading multidisciplinary creative teams. /li liStrong portfolio demonstrating both brand‑building and performance‑focused creative work. /li liExperience creating and evaluating direct‑response advertising concepts. /li liAbility to interpret creative, advertising, and ecommerce performance data. /li liStrong understanding of design, copywriting, video, photography, content production, and visual storytelling. /li liExperience managing multiple projects, deadlines, stakeholders, and production partners. /li liExcellent communication, presentation, and feedback skills. /li /ul h3Preferred Experience /h3 ul liExperience working with physical consumer products. /li liExperience with Meta, TikTok, YouTube, Amazon, Shopify, and email marketing platforms. /li liExperience with conversion‑rate optimisation and structured experimentation. /li liExperience producing user‑generated content, creator‑led advertising, product demonstrations, and testimonial creative. /li liExperience managing external agencies, freelancers, studios, photographers, and creators. /li liFamiliarity with creative analytics and project‑management tools. /li liExperience scaling an established ecommerce brand across multiple products, markets, or countries. /li /ul h3What Success Looks Like /h3 pWithin the first 90 days, the Creative Director will have assessed the current brand, creative team, workflows, performance data, customer journey, and existing asset library. They will have identified the largest creative and conversion opportunities and introduced a clear testing and production roadmap. /p pWithin six months, the company should have a stronger creative pipeline, clearer brand direction, faster testing cycles, improved collaboration between creative and growth teams, and measurable improvements in conversion and creative performance. /p pWithin the first year, the Creative Director will have built a scalable creative function that consistently produces high‑quality, commercially effective work across every major ecommerce channel. /p h3What We Offer: /h3 ul liFull‑time remote position in a rapidly growing international company. /li liA senior leadership role with direct ownership of the company's ecommerce creative direction and growth. /li liHigh level of autonomy and the opportunity to shape creative strategy, processes, and team development. /li liDirect impact on ecommerce performance, conversion, and creative effectiveness across multiple channels. /li liOpportunity to build and lead a high‑performing multidisciplinary creative team. /li liA performance‑driven and feedback‑oriented culture where creative decisions are connected to business results. /li liCompetitive compensation based on experience. /li liBonuses. /li liPaid Time Off. /li liLong‑term growth opportunities aligned with company expansion. /li /ul pThis is an excellent opportunity for a commercially minded Creative Director who wants to take ownership of a growing ecommerce creative function, combine creative leadership with performance‑driven decision‑making, and build a scalable creative operation with a direct impact on business growth. /p /p #J-18808-Ljbffr

📌 Creative Director (Milano)
🏢 ScaleJet | eCommerce Recruitment agency
📍 Milano