Overview
In this Brand Manager role, you will drive the Italian Eucerin category by translating brand strategies into local plans and launches. You'll work closely with cross-functional teams to ensure flawless execution across consumer touchpoints and activations. You'll identify growth opportunities in Face & Sun and shape local priorities with regional and global stakeholders. This is a hands-on, impact-focused position in a fast-paced environment with a strong emphasis on market execution and collaboration.
Retribuzione / Benefits
salary between 34,000 and 43,000 EUR
hybrid working model (2 days remote)
flexible working hours
free parking for multiple transport modes
store discounts on Beiersdorf products
participation premio and health insurance
Responsabilità
Drive execution of category and brand plans for the Face & Sun portfolio in line with local and global strategy
Lead local deployment of product launches, relaunches and innovation projects coordinating stakeholders
Analyze brand, category and market performance and translate insights into actionable recommendations
Develop and execute local activation plans (promotions, events, PR, influencer collaborations,
media support) tailored to the Italian market
Manage marketing budgets and contribute to forecasting, planning and performance tracking
Ensure excellence in POS materials, sales force tools and marketing assets to maximize visibility and engagement
Collaborate with local, regional, and global stakeholders and external agencies to deliver projects on time and within budget
Requisiti fondamentali
2-4 years of experience in Marketing
Experience in product launches, consumer activation and portfolio management
Experience in Personal Care, Skincare or Pharmacy channel is advantageous
Fluency in Italian and English
Proficiency in Microsoft Excel and PowerPoint
IQVIA or similar market data tools is a plus
Strong project management, organizational and stakeholder management skills
Analytical, creative, and consumer-centric thinking with a results-driven mindset
collaborative mindset
strong communication
stakeholder management
Microsoft Excel
PowerPoint
IQVIA or similar market data tools
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