pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Italy. /b /ppAs Head of B2C Growth, you will own the full B2C growth engine, from acquisition and activation through retention, reactivation, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. A key part of the role is connecting early-stage real estate research with high-intent property searches and agent engagement. You will own the growth budget, guide paid media specialists, and use data to make clear investment decisions across markets and channels. The role combines strategic ownership with hands-on execution, experimentation, and close collaboration with Product and Marketing teams. You will also help build the growth infrastructure and playbooks needed to test in 2027 and scale significantly in 2028. /ph3Accountabilities: /h3ulliDefine and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions. /liliBuild and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics. /liliCreate a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact. /liliMake the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app. /liliOwn the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey. /liliManage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication. /liliDesign and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions. /liliLead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging.



/liliPartner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification. /liliPrepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure. /liliDevelop reusable growth playbooks and AI-powered workflows that enable both the team and AI agents to execute consistently. /liliMaintain direct contact with users and personally engage with the underlying data to identify opportunities and make informed decisions. /li /ulh3Requirements: /h3ulliProven track record of growing B2C products with a significant user base across multiple channels and markets, ideally within a marketplace, portal, app, or similar environment. /liliBroad multichannel growth experience, with ownership of several acquisition and lifecycle channels rather than specialization in a single advertising channel. /liliDemonstrated experience driving app growth, including both user acquisition and long-term retention. /liliStrong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value. /liliStrong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior. /liliExperience owning paid media budgets and being directly accountable for performance, return on investment, and commercial outcomes. /liliHands-on operating style with the ability to build strategies, launch campaigns, analyze performance, and make decisions without relying heavily on agencies or intermediaries. /liliAdvanced AI fluency, with substantial practical experience using Claude, including Cowork and Code, building skills, and orchestrating AI agents and workflows. /liliStrong analytical judgment, with the ability to identify what is working, stop ineffective initiatives, and make decisions even when perfect testing conditions are unavailable. /liliHigh ownership and accountability from initial brief through measurable results,



with minimal reliance on handoffs. /liliLeadership skills to develop specialists, improve execution quality, and create a high-performance environment without micromanagement. /liliExcellent communication skills and the ability to explain complex performance insights clearly and directly. /liliFluent English required; French or Spanish is a plus. /liliA bachelor’s degree may be preferred but is not required; demonstrated results and relevant experience are valued more highly than academic credentials. /li /ulh3Benefits: /h3ulliFull ownership of B2C growth across acquisition, lifecycle, retention, and reactivation. /liliRemote work from anywhere. /liliFull-time, permanent contractor position. /liliOpportunity to work with a large existing user base and a significant mobile app growth opportunity. /liliDedicated budget for experimentation and a larger planned growth investment for future scaling. /liliAccess to a modern AI and analytics stack, including Claude (Cowork and Code), Mixpanel, and HubSpot, with tools fully covered. /liliDirect reporting to the CPO within a flat organizational structure. /liliHigh level of autonomy with limited bureaucracy and direct ownership of decisions and outcomes. /liliCompetitive compensation aligned with the candidate's market. /liliTarget start date of January 2027 at the latest. /li /ulh3How Jobgether works: /h3pWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. /ppWe appreciate your interest and wish you the best! /ppWhy Apply Through Jobgether? /ppbData Privacy Notice: /b By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. /pp#LI-CL1 /p #J-18808-Ljbffr

📌 Head ofC Growth (Italia)
🏢 Jobgether
📍 Italia