- Support the marketing agenda and annual plans, translating business objectives into coordinated go-to-market and Sales action plans.
- Contribute to product portfolio management, pricing excellence and selected business-development initiatives.
- Build market, competitor, customer and pricing intelligence, including market share, Voice of Customer and customer-satisfaction insights.
- Turn insights into decision-ready recommendations that identify growth, margin and cash-generation opportunities.

Execution, Analytics & Communications
- Coordinate cross-functional marketing projects, defining scope, responsibilities, timelines, governance, budgets and KPIs.
- Support Sales with qualified lead generation, sales-enablement tools, customer presentations and implementation of agreed plans.
- Monitor campaign, digital, lead-conversion and commercial performance; recommend corrective actions and report business impact and ROI.
- Support CRM, marketing automation, website content, SEO, SEM, social media and digital advertising.




- Work with the Marketing Communication Specialist on content, brand consistency and external communications, events and promotional materials.
- Coordinate agencies and specialist suppliers and embed completed projects into measurable processes and recurring routines.

Required Experience & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field; an MBA or relevant certification is a plus.
- 5–7 years of progressive marketing experience in a B2B industrial or international environment.
- Proven experience across strategic marketing, portfolio or product management, pricing or commercial excellence, market intelligence and marketing communications.
- Demonstrated success leading cross-functional projects and converting analysis into decisions, implementation plans and measurable business results.
- Experience in packaging, labels, specialty materials, paper, chemicals or process manufa

📌 Marketing Coordinator (Casalgrasso)
🏢 Nissha Metallizing Solutions
📍 Casalgrasso