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Posting Date: 12 Oct 2026
Location: Milano, IT
Entity / company: Carlsberg Italia
Key Account Manager KEY ACCOUNT MANAGER - OFF-TRADE CHANNEL Are you thirsty for challenge, innovation and excellence, and ready to take your commercial career to the next level? Do you enjoy working in a dynamic, informal and collaborative environment- and yes, are you passionate about beer?
This could be the perfect opportunity for you. Keep reading - we may be looking for exactly your profile
What you'll do Drive the growth and development of your assigned Off-Trade customers, ensuring strong performance across both sell-in and sell-out.
Manage the key commercial levers- including assortment, shelf presence, visibility and promotional activities to unlock sustainable growth.
Develop and execute plans for new product launches, with a strong focus on listings, distribution and promotional strategy.
Demonstrates deep knowledge of all P&L; drivers and commercial levers,



using financial analysis to build value-based negotiations and optimize framework agreements.
Deliver accurate monthly customer forecasts in line with Demand Planning timelines and requirements.
Build and present Customer Plans for top customers, providing regular updates during Quarterly Business Reviews with Senior Management.
Analyse sell-in, sell-out, promotional and forecasting data, translating insights into clear and actionable plans.
Oversee point-of-sale execution, working closely with the field sales force and local stakeholders to ensure agreed activities and investments are implemented effectively.
Define and implement the full 4P marketing mix strategy for your customers.
Collaborate cross-functionally with Finance, Trade Marketing, Marketing, Logistics and other teams to deliver an integrated customer approach.
What we're looking for You are a commercially minded professional with strong sales and negotiation skills and a solid understanding of the Off-Trade mar

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