For a leading European industrial manufacturing company based in the province of Alessandria, Piedmont, operating in a B2 B and make-to-order environment, we are looking for a Sales Director. The successful candidate will report to the Executive Vice President and will be responsible for leading the Sales function, with the objective of combining business development, profitable growth, and the transformation and improvement of Sales processes. The company serves major OEMs and equipment manufacturers across Europe, providing engineered solutions characterized by high precision and make-to-order production, and enjoys a strong reputation for quality, reliability, and technical expertise.
Key Responsibilities:
Define and implement the sales strategy, consolidating and developing the European market and identifying new business opportunities; Develop key accounts and strategic prospects, increasing penetration, retention, and share of business with customers; Define the optimal allocation of volumes across customers, based on margins, strategic priorities,



and production capacity; Oversee key commercial opportunities and negotiations, from quotation through to order closing, ensuring appropriate risk assessment in collaboration with Finance and Legal; Lead and develop the Sales team through coaching, feedback, and training, fostering a culture focused on performance and continuous improvement; Drive the simplification and standardization of sales processes, including estimating, pricing, and quotation management, ensuring that proposals are prepared accurately and promptly and are aligned with margin targets and production capacity constraints; Strengthen pricing, margin analysis, and forecasting processes in collaboration with Finance, Controlling, and Operations; Develop an increasingly data-driven culture, improving data quality and utilization through CRM and ERP systems; Define and monitor KPIs and dashboards related to pipeline, hit rate, lead time, margins, and

📌 Sales director (Piemonte)
🏢 W Executive Italy
📍 Piemonte