Support the marketing agenda and annual plans, translating business objectives into coordinated go-to-market and Sales action plans. Contribute to product portfolio management, pricing excellence and selected business-development initiatives. Build market, competitor, customer and pricing intelligence, including market share, Voice of Customer and customer-satisfaction insights. Turn insights into decision-ready recommendations that identify growth, margin and cash-generation opportunities.
Execution, Analytics & Communications Coordinate cross-functional marketing projects, defining scope, responsibilities, timelines, governance, budgets and KPIs. Support Sales with qualified lead generation, sales-enablement tools, customer presentations and implementation of agreed plans. Monitor campaign, digital, lead-conversion and commercial performance; recommend corrective actions and report business impact and ROI. Support CRM, marketing automation, website content, SEO, SEM, social media and digital advertising.
Work with the Marketing Communication Specialist on content,



brand consistency and external communications, events and promotional materials. Coordinate agencies and specialist suppliers and embed completed projects into measurable processes and recurring routines.
Required
Experience & Qualifications Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field; an MBA or relevant certification is a plus. 5–7 years of progressive marketing experience in a B2 B industrial or international environment. Proven experience across strategic marketing, portfolio or product management, pricing or commercial excellence, market intelligence and marketing communications.
Demonstrated success leading cross-functional projects and converting analysis into decisions, implementation plans and measurable business results. Experience in packaging, labels, specialty materials, paper, chemicals or process manufacturing is a strong plus; inter

📌 Marketing coordinator (Casalgrasso)
🏢 Nissha Metallizing Solutions
📍 Casalgrasso