h3Job Posting Title /h3pSDA Product Planning Manager /ph3The challenge /h3pAn exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. /ph3What you will do /h3ulliProduct Planning and New product introduction (NPI) /liliDefine and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities /liliCoordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand,



Go-to-market and HQE design team /liliAnalyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors /liliDefine launch plans at category level /liliBring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams /liliAttend key project milestones in person – 23 times per year /liliValidate consumer-impacting decisions via direct end user research /liliDrive the product lifecycle management process in the HQE systems /liliOwn category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle /liliCategory management /liliCooperate closely with HQD teams to support on quality, supply and cost activities /liliAnalyze competitive scenario to understand product gaps through

📌 SDA Product Planning Manager (Brugherio)
🏢 Haier Europe
📍 Brugherio