ABOUT THE ROLE Si candidi qui sotto dopo aver letto tutti i dettagli e le informazioni di supporto relative a questa opportunità di lavoro. Reports to: General Manager, WeRoad US Type: Full-time, founding role Location: Remote Community is how WeRoad grows: travelers book after months of seeing the brand in person and online, typically 90 to 100 days from first touch. In the US we already run co-branded events with partners such as Tinder and Jigsaw, but they work one at a time and do not yet scale. There is no ambassador program, community strategy or playbook yet; this role builds them. WHAT YOU WILL DO * Own community-led growth end to end. Ambassadors, partnerships and online community, from strategy through execution. * Build the brand ambassador program. Recruit, train and manage a national network that represents WeRoad at events our team cannot staff. The goal is a program that runs events, not a person who runs events. * Land in-person partnerships. Source and close co-branded events with brands that reach our travelers. * Run online partnerships. Giveaways,
co-marketing and other lead-generation programs with partner brands and communities. * Set the online community strategy. Reddit, Facebook, Telegram, whatever. Manage online communities of fans. * Measure it. With digital marketing, define how community activity is captured as leads and credited in our attribution model. * Write the playbook. Turn what works into a repeatable process. Success in the first 12 months * A national ambassador program covering partner events without WeRoad staff present. * A documented playbook: ambassador model, partner criteria, channels and metrics. * Lead capture at every event, with community-sourced leads and bookings reported as their own line in the attribution model. * Each online community with a defined purpose, an owner and growth targets. * Quarterly lead and assisted-booking targets, set with the GM and tied to your premio. Who you are * A builder. You have buil
📌 Manager, Community North America (Montà)
🏢 WeRoad
📍 Montà
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