Overview As Content Activation and Omnichannel Orchestration Manager in Novartis’ Customer Excellence, you drive activation-ready content and coherent omnichannel experiences across field and digital channels. You partner with brands to design data-driven omnichannel plans and ensure content aligns with ICE and CE&C; standards. You will optimize performance through KPIs and enable adoption of the ICE framework within the TA/Disease Area. This role blends governance, execution excellence, and change leadership to improve customer experience and business impact. Responsabilità * Design and execute insights-driven omnichannel strategies with brand teams, aligned to customer journeys and ICE objectives. * Translate journeys into actionable orchestration plans (channel mix, sequencing, cadence) using SFMC and Oncore. * Build omnichannel capability by enabling teams to use SFMC, iCVA, V&A; channels, and other approved tools. * Own end-to-end content activation, ensuring localization-readiness, compliance, and alignment with International CE&C; standards.



* Monitor and improve omnichannel performance using KPIs such as HCP engagement, campaign quality, content utilization, journey adoption, compliance, and stakeholder satisfaction. * Ensure TA, V&A;, Communications & Patient Advocacy content is optimized for field and digital platforms (Oncore CRM, iCVA) and meets quality/compliance requirements. * Oversee content tagging standards, FUSE uploads and MLR processes while content owners execute day-to-day. * Support handshake meetings between International and local brand teams to ensure model adoption and TA remit for content production. Requisiti fondamentali * Bachelor’s degree in Business, Life Sciences, Marketing, or related field; advanced degree in Management or Operations preferred * Fluent in English and Italian * 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles in regulated industries * Proven expertise

📌 Content Activation (Varese)
🏢 Novartis
📍 Varese