Overview As Senior Brand Manager, you will drive category growth and create impactful consumer experiences by translating insights into strategic plans while leading a team. You will partner with local and European stakeholders to align marketing efforts with business goals and oversee cross-functional collaboration. The role blends strategic thinking with hands-on execution, focusing on growth, portfolio development, and brand activation. This opportunity lets you shape consumer experiences at scale within a leading FMCG company. Retribuzione / Benefits * Free parking * Flexible working hours * Hybrid working model * Company store discounts * Participation premio * Faschim health insurance','Canteen Responsabilità * Lead category and brand growth strategies informed by consumer and market insights * Own category performance via KPI tracking, forecasting, budgeting,



and long-term planning * Develop and implement integrated marketing across all consumer touchpoints * Drive portfolio development and innovation with European teams * Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain * Manage external agencies and ensure high-quality execution * Coach and develop team members to foster ownership and high performance Requisiti fondamentali * 6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods * Proven people leadership experience * Strong business acumen and ability to translate data into strategic recommendations * Experience managing complex projects in fast-paced environments * Excellent stakeholder management and cross-functional collaboration * Entrepreneurial, proactive and solution-oriented mindset * Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint * Fluent in Italian and English * stakeholder management * collaboration across functions * communication * NielsenIQ * Circana (IRI) * Excel

📌 Senior Brand Manager NIVEA Skincare (Varese)
🏢 Beiersdorf
📍 Varese