Your Responsibilities * Define the global strategy for the digital technology landscape of the Schär brand for the B2C environment. * Plan departmental goals, KPIs, and objectives, including budget allocation and cost control. * Identify growth opportunities through quantitative analysis and execute initiatives to drive traffic, engagement, and overall business growth. * Harmonize platforms, tools, and processes across the company’s digital ecosystem to ensure operational efficiency. * Build a network with all local subsidiaries as well as all global Business Unit’s teams, aiming to pursue shared goals in a highly integrated and cohesive environment. * Lead global strategic and operational and technical developments of online platforms and tools, including websites, landing pages, mobile apps, online activations (Customer Data Platform), marketing automation, and loyalty program. * Enhance user experience (UX) and usability across all digital assets to improve traffic, engagement, usage, and conversion rates.



* Manage both internal and external service providers to ensure project delivery within defined timelines and budgets. * Lead a team of approximately 10 people, fostering performance through inspiration, empathy, and curiosity Your Profile * Master’s degree in Digital Marketing, Communications or equivalent * 7+ years of relevant work experience either client-side or at digital agencies, preferably in the FMCG industry or lifestyle * Experience with digital projects within CRM, websites and marketing automation * Deep understanding of digital trends and innovations with a proven track record in marketing automation and intelligence * Ability to lead, influence and work across different markets as well as building excellent relationships with the team, peers and executives * Have managed digital partnersand programs across multiple geographies * Fluent in English and preferably in German and/or Italian #J-18808-Ljbffr

📌 Head of Global Digital Data (Alto)
🏢 Dr. Schär
📍 Alto