In this role you will shape brand strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate across cross-functional teams to launch in new segments and measure impact of marketing activities. You will leverage market insights from HCPs and patient stakeholders to inform strategy. The position balances strategic leadership with hands‑on execution, guiding agencies and ensuring timely, on-budget results. This is a roles that contributes to Vertex’s mission of scientific innovation and improved patient outcomes.È questo il prossimo passo nella sua carriera? Scopra se è il candidato/la candidata ideale leggendo la panoramica completa qui sotto.Hybrid-EligibleAccommodations for qualified individualsE-Verify EmployerEqual employment opportunityShape brand strategy with the team lead and identify market segments and messaging for launchesDevelop and implement strategic and tactical plans for assigned productsCoordinate with external communications review committee for customer-facing materialsGenerate and consolidate insights from market research and stakeholder inputFoster cross-functional partnerships to achieve business goalsEstablish metrics to assess tactic impact in the fieldLead and manage agency partners to ensure on-budget, timely deliverablesAct as advisor/coach to mentoring team membersDirect experience with communications review committee processesAbility to translate insights into business opportunities xysqume Strong analytical mindset for solving complex problemsProven capability to develop strategy and monitor performanceKnowledge of market forecasts and drivers of revenueProficiency with MS Office (PPT, Excel, Word)Experience in pharmaceutical marketing or related fieldIn this role you will shape brand strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate across cro…#J-18808-Ljbffr

📌 Marketing Associate Director, Hemoglobinopathies - Italy (Roma)
🏢 Experteer Italy
📍 Roma