Overview In this role you drive the evolution of Technogym products by optimizing the customer journey and user experience for end-users and professionals. You will lead a multidisciplinary team from concept to roadmap and coordinate development, launch, and communication. You’ll collect real-user feedback, analyze competitors, and align internal and external resources to deliver valuable product concepts. The position focuses on market-driven decisions, pricing, and successful launches in a global, health-focused company. You’ll work closely with cross-functional teams to shape products that support Technogym’s mission and growth. Responsabilità * Lead multidisciplinary team from concept to development for product concepts * Define product specs and roadmap for incremental development * Define product launch and communications strategy * Gather user input through real-context interviews and feedback * Analyze competitors and consolidate requests from internal stakeholders * Coordinate internal departments and external partners in product creation * Verify product concepts with customers and assess perceived value * Define pricing, volumes, and evolution of feature development * Ensure timely production of specifications and development materials * Assess trade-offs on specs, time, and costs * Plan and coordinate product launch with Marketing, Communication, and other departments * Prepare effective communication materials for sales and customers Requisiti fondamentali * 8+ years in Product Marketing * 8+ years in Product Project Management * 5+ years in Connected and integrated ecosystem Products/Services * 5+ years in Sport Performance, Wearable Devices, Indoor training products * In-depth knowledge of User Experience and Market Research * Strong ability in Product/Services presentation * Willing to travel annually (30% of time) * English C1 * Role-related understanding of Cyber risk, information security & cybersecurity topics * team player * proactive * down-to-

📌 Product Marketing Manager (Cesena)
🏢 Technogym
📍 Cesena