Overview In this role you define and execute the digital performance strategy across paid channels, working with a multidisciplinary team to scale marketing efficiently. You will own end-to-end campaign execution, forecasting, and reporting while building a foundation for long-term growth. You’ll push for quick wins and align with cross-functional teams to drive a shared growth agenda. This is an impact-driven position at ING, blending strategic vision with hands-on optimization in a dynamic, hybrid Milan setting. Retribuzione / Benefits * Flexible Lavoro da remoto * Competitive base salaries and bonuses * Meal vouchers and corporate restaurant/bar * Health and Accident insurance * Pension fund and welfare plan * Training and development opportunities Responsabilità * Own end-to-end paid performance execution across all channels, from setup to daily bidding optimization * Own performance reporting and forecasting to ensure budget pacing and ROI targets * Design and run a structured testing roadmap for creative, audience,



and bidding strategies * Ensure tracking and measurement infrastructure is correctly implemented across campaigns * Act as a technical challenger to agency partners to improve delivery * Collaborate with SEO, content, and CRO to align on growth initiatives * Collaborate with product, sales, and brand stakeholders to drive impact Requisiti fondamentali * Experience of at least 2 in the role * Ability to manage critical situations with good decision-making * Degree in Digital Marketing, Statistics, Economics, Engineering * Knowledge of English * Experience with main performance channels including hands-on experience in Search Console * Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform * Decision-making under pressure * Cross-functional collaboration * Stakeholder management * Google Search Console * GA4 * Tealium Customer Data Platform

📌 PAID MEDIA SPECIALIST (Pavia)
🏢 Ing Banking
📍 Pavia