This is a hybrid or full remote position, with our headquarters based in Rome, Italy. The role We are looking for a Google Ads Specialist (a background in the mobile VAS industry will be a plus). He/She will be responsible for managing, optimizing and reporting mobile performance campaigns on Google Ads (display) across more than 10 different markets. As a Google Ads Specialist, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns on Google Ads and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving. Key Responsibilities * Create, develop and manage from scratch PPC campaigns on Google Ads (display) in order to meet our business goals * Identify new solutions to drive growth/performance * Optimize accounts towards target, management of roadmaps and ensuring timely delivery * Manage traffic,



bid management and optimization of multi-market PPC campaigns to agreed profitability targets * Address and escalate campaign performance issues * Analyzing campaign results and adjusting strategy and budgets accordingly * Producing weekly and monthly sales reports Experience requirements * +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Programmatic and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS * Deep knowledge of Google Ads Platform; DV360 and other Programmatic Platforms is a plus * Experience and knowledge regarding mobile content subscription/VAS Industry is preferred * Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio) * Ability to work collaboratively with team members * Drive and motivation to exceed objectives * Flexible in working hours due to the international environment * Fluent in

📌 Google Ads Specialist (Latina)
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