Overview As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture. Retribuzione / Benefits * Super flexible lavoro da remoto * Competitive base salaries and performance-based bonuses * Diverse cultures & innovative mindsets * International environment * Commitment to sustainability * Lots of training and development opportunities Responsabilità * Lead the Customer Insights & Analytics strategy for the Business Banking segment * Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn * Embed analysts within squads to improve data fluency, experimentation,



and decision making * Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights * Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships * Optimize the full sales funnel including onboarding and KYC/AML flows * Drive activation of core products via targeted journeys and education * Partner with product teams to reduce friction and improve conversion * Develop a content strategy for business clients covering education and industry insights * Build and nurture digital communities to boost engagement, advocacy, and loyalty * Coordinate omnichannel messaging across email, push, social, website, and in-app channels * Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces) * Define scalable partnership

📌 Tribe Lead Growth Digital Sales (Varese)
🏢 Ing Banking
📍 Varese