We are launching Novavia in Italy and looking for one person to build and own the brand from scratch.
ABOUT NOVAVIA AND HOLI
Novavia is the Italian brand of Holi, Poland's first online obesity clinic. Since 2023 Holi has treated obesity as the chronic disease it is for more than 4000 patients, through telemedicine: a physician, a dietitian who also looks after the psychological side of eating, and an app that supports patients between visits.
Italy is our second market. We have no audience here yet, but three years of patient insight and the experience of our team in Poland to build on.
THE ROLE
You set the content strategy and you make it happen. You report to our Head of Brand in Poland and work within the group brand strategy, but in Italy you decide and you execute. Day to day you work with our expansion lead for Italy, our Italian content creator and our operations specialist. Paid media is run by our performance team in Poland.
WHAT YOU WILL DO
• Turn the group brand strategy into a Novavia strategy for Italy, and adapt what already works in Poland.
• Own our Italian channels: positioning, editorial strategy, tone of voice and formats. You mostly direct production rather than doing it all yourself: our content creator, external partners, and our physicians and nutrition professionals for educational content work to your briefs.
• Step in and make content yourself when needed: design simple graphics and animations for posts, Stories and Reels using tools like Figma or Canva
• Build and run our creator, UGC and ambassador pipeline: sourcing, contracts and usage rights, briefs, correct Italian ad labelling (#adv) and quality control.
• Build our PR from scratch: first relationships with Italian health and lifestyle media, and choosing the industry and medical events where Novavia should be present.
• Manage a basic local budget for creators, production and PR. The paid media budget stays with our performance team.
• Work closely with our performance team in
📌 Brand & Partnerships Lead (Italia)
🏢 Holi
📍 Italia