Position Overview The Product Marketing Specialist – Air Conditioning (AC) is responsible for driving product visibility, market penetration, and marketing execution across our professional B2 B channels. This role bridges technical product knowledge with strategic communication, managing channel-specific marketing campaigns, localized content creation, customer communication plans, and industry events. You will manage the marketing budget and end-to-end payment workflows to ensure commercial objectives are met efficiently. Key Responsibilities
- Budget & Administrative Management Manage and monitor the allocated AC Product Marketing budget, ensuring all expenditure aligns with annual strategic plans. Own the full payment process: raise purchase orders (POs), review vendor invoices, track approvals, and coordinate with finance for timely settlement. Track ROI on promotional activities, events, and media spend, providing monthly updates and forecasts to BU leadership.
- Content Creation & Digital Assets Develop and maintain high-impact marketing collateral for B2 B audiences,



including technical specification sheets, product brochures, sales enablement decks, and installer guides. Own the updating and localization of website product pages, landing pages, and digital tools to ensure accurate, compelling product messaging. Collaborate with global/regional product management teams to translate complex technical features into clear value propositions for professional customers.
- Customer Planning & Integrated Campaigns Formulate and execute integrated customer plans covering paid/earned media, targeted communication campaigns, and customer retention strategies. Tailor marketing strategies specifically to the professional/B2 B channel (distributors, HVAC contractors, specifiers, and installers). Plan and deploy trade promotion activities to incentivize distributor sell-in and contractor sell-through.
- Communications, PR & Social Media Oversee BU-specific social media ch

📌 Product marketing specialist (Italia)
🏢 TCL Electronics Europe
📍 Italia