16 ott
|
iubenda
|
Bologna
About Us
We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now
Mission & Core Purpose
You will build the lifecycle engine that turns a new signup into an activated user, an activated user into a paying customer, and a paying customer into a retained, growing one across all four brands.
About Us
We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue (https://team.blue/), we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again
Mission & Core Purpose
You will build the lifecycle engine that turns a new signup into an activated user, an activated user into a paying customer, and a paying customer into a retained, growing one across all four brands.
This is a strategy role, not just an execution one.
Lifecycle marketing is your primary channel, and you own it end to end: strategy, segmentation, copy, build, measurement, and iteration. We're not looking for a campaign executor; we're looking for someone who can read our funnel data, understand what our customers actually need, and build always-on programs that serve them.
You will report to the Director of Growth, working closely with the Monetization Principal, the Conversion Rate Optimization Principal, Product, and Marketing. Your work is measured by MRR and retained revenue, not by emails sent.
Key Responsibilities
- Building and maintaining always-on lifecycle programs that span onboarding through expansion. These are living systems you improve every quarter, not one-off promotions;
- Building and shipping the campaigns yourself in Vero (marketing automation) and our in-app messaging tool. You are the person inside the tool, not the person writ
📌 Senior Lifecycle Marketing Specialist (Bologna)
🏢 iubenda
📍 Bologna