h3Company Overview /h3pbCapsLock /b is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation. Our teams collaborate across Marketing, IT, Analytics, CRO, and Media Buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance. /ph3Role Overview /h3pWe're looking for a bSenior Marketing Strategist /b who thinks like a strategist, creative person and optimizer—someone who understands customer behavior, identifies growth opportunities, and continuously improves marketing performance through experimentation. You'll be responsible for developing new funnels, conducting market and competitor research, generating hypotheses, managing A/B testing initiatives, and collaborating closely with Creative, Media Buying, Analytics, and IT teams to deliver measurable business results. Success in this role means constantly asking "How can we improve conversion?" and using data to find the answer. /ph3Responsibilities /h3ulliConduct market, audience, and competitor research for new and existing clients. /liliDevelop new landing page concepts and marketing funnels. /liliGenerate, prioritize, and document CRO hypotheses. /liliPlan and manage A/B testing roadmaps across multiple clients. /liliAnalyze landing page performance and identify optimization opportunities. /liliCollaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process. /liliReview campaign performance and translate data into actionable insights. /liliIdentify winning strategies and scale them across similar clients and industries. /liliMaintain and expand the company's CRO knowledge base and testing library.



/liliResearch new marketing trends, technologies, and customer acquisition strategies. /liliEnsure projects are delivered on time and meet quality standards. /liliPresent recommendations and optimization plans to internal stakeholders. /li /ulh3AI Experimentation Mindset /h3pYou actively use AI to improve research, productivity, and decision-making. Whether it's generating hypotheses, analyzing competitors, organizing knowledge, or accelerating content creation, you view AI as a strategic assistant rather than a replacement for marketing thinking. We're looking for someone who enjoys experimenting, learning, and continuously improving existing processes. /ph3Requirements /h3h3Essential /h3ulli5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing. /liliStrong understanding of customer acquisition funnels and landing page optimization. /liliExperience planning and evaluating A/B tests. /liliAbility to interpret marketing data and make data-driven decisions. /liliStrong analytical thinking and problem-solving skills. /liliExperience collaborating with cross-functional teams. /liliExcellent project management and organizational skills. /liliExceptional communication skills. /liliProficient English language skills. /liliExperience with AI tools for marketing research and automation. /li /ulh3Nice to Have /h3ulliExperience in Home Improvement or Lead Generation industries. /liliExperience working with Meta, Google Ads, Native Advertising,



or YouTube. /liliKnowledge of UX principles and conversion optimization. /liliFamiliarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools. /li /ulh3Why do we deserve your attention? /h3pNot only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them: /ph3Remote Work /h3pWe are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact. /ph3Paid Time Off /h3pWork-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy. /ph3Ongoing Learning /h3pWe believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications. /ph3Home Office /h3pWe help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home. /ph3Physical Well-Being /h3pFrom gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way. /ph3Unlimited Sick Days /h3pYour health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return. /ph3Medical Coverage /h3pWe support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support. /ph3Co-Working Space /h3pIf you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space. /ph3Fun Stuff /h3pFrom gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection. /p #J-18808-Ljbffr

📌 Senior CRO Strategist (Italia)
🏢 Capslock
📍 Italia