OverviewIn this role you drive localized go-to-market (GTM) execution across seasonal milestones and assortment recommendations for the Zone.
You act as the Category expert for your Zone, aligning with EU and Global inputs to improve the range and address local needs.
You collaborate with Activation, Sales, and Brand teams to ensure end-to-end GTM excellence, while continuously analyzing sell-in and sell-through to sustain category growth.
You shape zone-level category strategies and enable cross-functional opportunities.Retribuzione / BenefitsSalary starting from 52kAnnual premio (15%)Meal vouchersEmployee discounts online and in storeEmployee Assistance Plan (EAP)Welfare and corporate benefits programResponsabilitàContribute to Zone GTM plan creation aligned with line managementServe as the Zone category expert with deep knowledge of trends, competition, distribution, marketplace, and Circana market shareDownload and prepare EU & Global BU materials for milestonesProvide input on forecasting topics (data, segmentation,



allocation)Maintain analytics on sell-in and sell-through for sustainable growthEnsure operational excellence for GTM topics in the ZoneExplore and drive business opportunities with local sales teamsBe primary contact for local sales on range topics and conceptsCoordinate with Brand activation on Category GTM processesAct as Zone lead expert for EU business opportunitiesManage sample order process in line with EU and MOPS targetsSupport local allocation split where not defined by EUAssist Brand teams with promo ranges in alignment with EU BUInput into SMU for local key accounts and WHS with EU/Global coordinationPrepare local sell-in tools to ensure EU consistency and support salesDevelop strong category presentations across milestones, focusing on SMMRequisiti fondamentali5-8 years merchandising, cross-functional marketing or sales experienceIdeally at least 2 years of managerial experienceFluent in English (written and spoken)Advanced Excel and PowerPoint; xysqume basic Outlook and WordStrong numerical and analytical abilitiesProactive, end-to-end thinking with a cross-functional, project-management mindsetExcellent communication and facilitation skills across levelsWillingness to travel domestically or internationallyExperience in consumer-focused product/range management and balancing brand with commercial needsTeam player with collaboration in virtual/remote environmentsPassion for sports and category knowledgeProactive and impact-orientedStrong interpersonal influenceCommunication and facilitationExcel advancedPowerPoint advancedOutlook basic#J-*****-Ljbffr

📌 Senior Category Manager Running - Go To Market Team (Bardi)
🏢 Adidas Group
📍 Bardi