OverviewIn this role, you will own the growth lifecycle for the Hub, shaping cross-brand journeys and in-product experiences. You’ll partner with Product, Data, and Engineering to run experiments, optimize activation and engagement, and drive long-term adoption across the team.blue ecosystem. You will craft multi-channel messaging and notifications that resonate across markets, using AI-assisted workflows to accelerate learning and impact. This is a hands-on IC role in a fast-paced, cross-functional environment with a clear mission to deepen ecosystem trust and relevance.

Responsabilità

Positioning & messaging: translate cross-brand capabilities into clear customer-facing messages.Notifications & in-product journeys: design cross-brand notifications, CTAs, onboarding nudges, and experiments.Lifecycle & communications: run multi-channel activation, engagement, and adoption programs.Experimentation & iteration: define hypotheses, execute A/B tests, analyze results, scale effective approaches.Data-driven optimisation: track metrics, improve CTR, activation, conversion, and cross-brand adoption.Growth tooling & AI: leverage analytics, automation, and AI tools for segmentation, personalization, and analysis.Cross-functional collaboration: align with Product and Data on events, segmentation, and journey design.Hands-on execution:



write copy for notifications and lifecycle communications; ship with bias toward action.

Requisiti fondamentali

5+ years in growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one to scale.Strong background in SaaS, platforms, or apps serving SMB/Prosumer customers.Proven track record of owning growth outcomes end-to-end with KPI-driven impact.Experience designing and executing growth programs with experimentation and A/B testing.Familiarity with event schemas, funnels, cohorts, and behavioural signals; can self-serve insights.Fluency in analytics, tracking, lifecycle automation, segmentation, personalization, and AI-supported workflows.Demonstrated use of AI-augmented workflows (e.g., analysis, segmentation, content iteration, experimentation).Excellent copywriting, positioning, and storytelling for SaaS products.Clear, structured communicator; strong collaboration with Product, Engineering, Data, and commercial stakeholders.Autonomous, detail-oriented, and comfortable in a fast-paced, cross-functional environment.collaborativestructured communicatorbias toward actiongrowth experimentation and A/B testingmulti-channel lifecycle automationdata analytics and tracking

📌 Marketing & Growth Strategist (Roma)
🏢 Team.Blue
📍 Roma