Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? Media & Digital Transformation is at the core of P&G; brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem.
As a Biddable Specialist you will:
Execute and manage paid media campaigns across Meta, TikTok, Pinterest, Amazon Ads, and Google Ads, translating approved media strategies and campaign inputs into accurate platform activation setups.
Configure and maintain campaign parameters including objectives, buying models, budgets, audiences, placements, scheduling, bidding strategies, creative assets, destination URLs, tracking parameters, and measurement frameworks.




Conduct campaign quality assurance checks to ensure activations comply with approved plans, platform requirements, tracking standards, and brand guidelines.
Optimize campaign performance through adjustments to budgets, bids, audiences, placements, creative rotation, automated bidding solutions, pacing tools, and other platform or internal optimization capabilities to improve efficiency and return on investment.
Analyze campaign performance using platform reporting, internal dashboards, and relevant reporting tools, tracking KPIs such as reach, impressions, CPM, CPC, CTR, CVR, ROAS, ACOS, and Share of Search where applicable.
Produce accurate, timely, and consistent reporting, translating performance insights into clear, actionable recommendations for media, ecommerce, analytics, and brand teams.
Provide subject matter expertise on platform capabilities, recommending optimal campaign objectives, formats, audience strategies, budget allocation approaches, and acti

📌 CRM Salesforce Specialist (Italia)
🏢 Procter & Gamble
📍 Italia