Overview Join to apply for the Marketing Retention Specialist Italy role at Warner Bros. Discovery. Your New Role We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Italy team. This role sits within the EMEA Retention team, reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the Italian market and driving ongoing customer engagement and retention. With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories. Your Role Accountabilities * Develop and execute CRM and retention campaigns for HBO Max Italy, across email, push notifications, and in-app messaging. * Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys. * Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction. * Support the launch of HBO Max in Italy by building effective onboarding flows and winback strategies.



* Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the Italian market. * Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives. * Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach. Skills and Experience Required * Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital, or subscription-based businesses. * Passionate about entertainment, streaming, and digital storytelling. * Curious, creative, and eager to experiment with new ideas while staying data-driven. * Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools. * Excellent communication and collaboration skills, fluent in English and Italian. Why Join Us At HBO

📌 Marketing Retention Specialist Italy (Monza)
🏢 Warner Bros. Discovery
📍 Monza