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Job title: Field Execution and Coach Associate
Department: Marketing - Retail Activation
Location: Firenze - Toscana, Italy
Reporting to: RETAIL ACTIVATION MANAGER
Role: Permanent
Annual Base Salary: EUR 33,500 – 44,450 gross/year.
Field Execution and Coach Associate (Firenze / Toscana)
• Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.
• The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.
• Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.
As the Field Execution and Coach Associate in the area of Marketing, you will:
• Conduct regular on-field visits observing real execution across channels.
• Observe promoters and agency coordinators during live activities without pre-selection.
• Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.
• Deliver micro-enablement interventions such as modeling and role plays.
• Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.
Requirements
• Strong on-field observation and coaching capability
• Ability to work with execution standards and checklists
• Clear, factual communication style
• Comfort working in ambiguous or resistant environments
• Strong discipline and accountabilit
📌 Field Execution (Milano)
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📍 Milano
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