GUCCI Global Influencer Relations Manager
As Global Influencer Relations Manager, you will lead Gucci's worldwide influencer and creator strategy, shaping collaborations that deepen cultural relevance and brand desirability.
You will work across Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid initiatives with top digital talents.
You'll identify emerging voices, negotiate partnerships, and integrate creators into key events and campaigns at scale.
This role offers a chance to influence Gucci's position in digital culture and fashion through innovative storytelling and performance-driven partnerships.
Bonuses and Commissions: Annual Target Premio up to 15%
Company canteen
Supplementary health insurance
Company welfare program
Define and lead Gucci's global influencer and creator engagement strategy
Build and manage a worldwide network of influencers, creators, and culture leaders
Identify emerging voices and communities shaping fashion, culture, and digital engagement
Drive high-impact partnerships to boost desirability, relevance,



and visibility
Lead organic and paid partnerships, including negotiations and content usage rights
Integrate creators into brand moments, campaigns, shows, launches and cultural initiatives
Develop creator collaborations and social-first storytelling
Synchronize creator content with Gucci's editorial calendar and amplify across channels
Collaborate with Brand Image, Social, Entertainment, PR, Marketing and regional teams
Support regions to implement a consistent global influencer vision and guidelines
Foster long-term relationships with talents, agents and stakeholders
Guide gifting and advocacy programs to generate authentic engagement
Stay at the forefront of creator marketing, digital culture, and new platforms
Utilize insights and performance data to optimize strategy and investments
Set campaign KPIs and report on partnerships and gifting impact
Manage influencer marketing budgets and

📌 Gucci Global Influencer Relations Manager (Bardi)
🏢 Experteer Italy
📍 Bardi