Overview In this role, you will own the growth lifecycle for the Hub, shaping cross-brand journeys and in-product experiences. You'll partner with Product, Data, and Engineering to run experiments, optimize activation and engagement, and drive long-term adoption across the team.blue ecosystem. You will craft multi-channel messaging and notifications that resonate across markets, using AI-assisted workflows to accelerate learning and impact. This is a hands-on IC role in a fast-paced, cross-functional environment with a clear mission to deepen ecosystem trust and relevance. Responsabilità * Positioning & messaging: translate cross-brand capabilities into clear customer-facing messages. * Notifications & in-product journeys: design cross-brand notifications, CTAs, onboarding nudges, and experiments. * Lifecycle & communications: run multi-channel activation, engagement, and adoption programs. * Experimentation & iteration: define hypotheses, execute A/B tests, analyze results, scale effective approaches. * Data-driven optimisation: track metrics, improve CTR, activation, conversion,



and cross-brand adoption. * Growth tooling & AI: leverage analytics, automation, and AI tools for segmentation, personalization, and analysis. * Cross-functional collaboration: align with Product and Data on events, segmentation, and journey design. * Hands-on execution: write copy for notifications and lifecycle communications; ship with bias toward action. Requisiti fondamentali * 5+ years in growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one to scale. * Strong background in SaaS, platforms, or apps serving SMB/Prosumer customers. * Proven track record of owning growth outcomes end-to-end with KPI-driven impact. * Experience designing and executing growth programs with experimentation and A/B testing. * Familiarity with event schemas, funnels, cohorts, and behavioural signals; can self-serve insights. * Fluency in analytics, tracking, lifecycle auto

📌 Marketing & Growth Strategist (Italia)
🏢 Team.Blue
📍 Italia