pbFully Remote | International Scope | Permanent Position /b /p h3About the Opportunity /h3 pbPeoItaly /b is recruiting a bHead of Marketing /b on behalf of an binternational healthcare education organisation /b connecting students and future healthcare professionals with immersive educational experiences across Europe. /p pIts international community includes future doctors, nurses, veterinarians, researchers and healthcare professionals from around the world. /p pAs the organisation continues to grow, we are looking for a bdata-driven, hands‑on Head of Marketing /b to lead its next stage of international growth. /p pThis is an opportunity to combine bstrategy, people leadership, analytics and hands‑on execution /b, with real ownership of the marketing function in a fully remote and international environment. /p h3The Role /h3 pAs bHead of Marketing /b, you will bring together CRM, social, influencer marketing and admissions activities under one clear growth strategy. /p pYou will own marketing priorities, KPIs, measurement and team leadership while remaining close to the data and day‑to‑day performance of the function. /p pYou should be equally comfortable setting strategic direction and bworking directly in HubSpot, analysing funnel performance and identifying opportunities for growth /b. /p pThis is not about doing the work of every marketing specialist. It is about connecting the dots, creating focus and building the systems and processes that enable a small team to perform at its best. /p pThe opportunity could suit either an established Marketing Manager/Head of Marketing or someone ready to take on their bfirst Head of Marketing position /b after developing strong CRM, performance or analytical marketing expertise alongside people‑management experience.



/p h3Key Responsibilities /h3 ul liBuild and own an integrated marketing strategy aligned with business and admissions objectives. /li liConnect CRM, social, influencer and admissions activities around shared targets and KPIs. /li liOwn marketing measurement, reporting and attribution across the customer journey. /li liAnalyse acquisition, conversion, channel performance and ROI and translate insights into clear actions. /li liOptimise bHubSpot /b, including segmentation, lifecycle marketing, automation, lead management, reporting and data quality. /li liManage and develop a small team of marketing specialists, setting clear priorities, ownership and targets. /li liBuild scalable dashboards, reporting frameworks and repeatable marketing processes. /li liWork closely with admissions and other internal teams to ensure marketing activity translates into measurable business results. /li /ul h3What We're Looking For /h3 ul liStrong experience in bCRM, performance, growth or data‑driven B2C marketing /b. /li liHands‑on bHubSpot /b experience, including reporting, segmentation, automation and funnel management. /li liExcellent analytical skills and confidence working directly with marketing and customer data. /li liStrong understanding of bcustomer acquisition, conversion funnels, attribution and marketing ROI /b. /li liExperience building dashboards, reporting frameworks and repeatable processes. /li liPeople‑management experience, ideally within a small or growing team. /li liAbility to move comfortably between bstrategy and hands‑on execution /b.



/li liExperience working cross‑functionally with sales, admissions or another conversion‑focused team. /li liStrong commercial judgement and prioritisation skills. /li libEnglish proficiency at C1/C2 level /b, with excellent written and verbal communication skills. /li /ul pExperience in a bstartup, scale‑up or entrepreneurial environment /b would be particularly valuable. /p pA strong B2C background is preferred. Experience in education, healthcare education or another high‑consideration consumer journey would be advantageous but is not essential. /p h3Compensation Contractual Framework /h3 pbGross annual base salary (RAL): €40,000-€70,000 /b /p pThe position within the range will be determined using bobjective, gender‑neutral and role‑related criteria /b, including relevant experience, skills and level of responsibility. /p ul libEmployment model: /b Permanent Placement - direct employment by the client /li libApplicable collective bargaining agreement: /b bCCNL Commercio /b /li libWorking model: /b 100% remote /li libScope: /b European and international /li libAnnual leave: /b 20 days + applicable public holidays /li liAccess to selected healthcare and wellbeing services /li /ul h3Interview Process /h3 h31. First Interview /h3 pExperience, motivation, leadership style and overall fit. /p h32. Marketing Deep Dive /h3 pStrategy, CRM, performance, data and team leadership. /p h33. Practical Data Exercise /h3 pA short marketing/funnel data exercise focused on analysis, identifying opportunities and defining actions. /p pWe are interested in bpractical thinking and analytical ability rather than presentation polish /b. /p pPersonal data will be processed in accordance with Regulation (EU) 2016/679 (GDPR) and Italian Legislative Decree 196/2003, as amended. /p #J-18808-Ljbffr

📌 Head of Marketing (Italia)
🏢 PeoItaly
📍 Italia