h3Job Description /h3 pDo you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? /p pMedia Digital Transformation is at the core of PG brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem. /p h3As a Biddable Specialist you will: /h3 ul liExecute and manage paid media campaigns across Meta, TikTok, Pinterest, Amazon Ads, and Google Ads, translating approved media strategies and campaign inputs into accurate platform activation setups. /li liConfigure and maintain campaign parameters including objectives, buying models, budgets, audiences, placements, scheduling, bidding strategies, creative assets, destination URLs, tracking parameters, and measurement frameworks. /li liConduct campaign quality assurance checks to ensure activations comply with approved plans, platform requirements, tracking standards, and brand guidelines. /li liMonitor campaign delivery and performance throughout the campaign lifecycle, proactively identifying issues, investigating root causes, escalating risks where appropriate, and implementing corrective actions. /li liOptimize campaign performance through adjustments to budgets, bids, audiences, placements, creative rotation, automated bidding solutions, pacing tools, and other platform or internal optimization capabilities to improve efficiency and return on investment. /li liAnalyze campaign performance using platform reporting, internal dashboards, and relevant reporting tools, tracking KPIs such as reach, impressions, CPM, CPC, CTR, CVR, ROAS, ACOS, and Share of Search where applicable. /li liProduce accurate, timely, and consistent reporting, translating performance insights into clear, actionable recommendations for media, ecommerce, analytics, and brand teams. /li liProvide subject matter expertise on platform capabilities, recommending optimal campaign objectives, formats,



audience strategies, budget allocation approaches, and activation best practices. /li liMaintain expertise in platform developments, industry benchmarks, emerging features, automation capabilities, and evolving media practices, sharing learnings and scalable best practices with colleagues and stakeholders. /li liUse approved tools and technologies, including MediaMax, ISS Autobidder, automation solutions, and reporting platforms, in accordance with business requirements and access permissions. /li liContribute to structured test-and-learn programs, evaluating platforms, formats, creative approaches, audience strategies, and optimization methodologies to drive continuous improvement. /li liIdentify opportunities to simplify workflows, reduce manual effort, improve operational quality, and enhance campaign execution processes. /li liPartner closely with Media Strategists, Brand Teams, Analytics, Ecommerce teams, Agencies, and Platform Partners, providing executional input during planning and maintaining alignment from strategy through activation, optimization, and reporting. /li liCommunicate campaign performance, actions, risks, and recommendations effectively to both specialist and non-specialist stakeholders. /li /ul h3Job Location /h3 pROME GENERAL OFFICE /p h3What we offer you: /h3 ul liResponsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow; /li liRecognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities; /li liContinuous coaching mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others; /li liDynamic and respectful work environment – We live our Purpose,



Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance; /li liWork in international teams with regional or global responsibilities; /li liCompetitive compensation and benefits; /li liFlexible work arrangements. /li /ul h3At PG #weseeequal /h3 pWe are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. /p pAt PG we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. /p pOur mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”. /p pWe ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. /p h3Job Qualifications /h3 ul liBachelor's Degree in a related field is valued, but not mandatory; /li liHave knowledge in paid media, digital advertising, media trading, or performance marketing would be highly valued; /li liHave practical knowledge of at least one major biddable advertising platform and willingness to develop cross-platform expertise would be highly valued; /li liHave strong analytical and problem-solving skills, with the ability to translate data into action. /li liDemonstrate high attention to detail and the ability to manage multiple campaigns, deadlines, and stakeholders. /li liHave knowledge of Excel and digital campaign reporting. /li liHave professional proficiency in both Italian and English. /li /ul h3Job Schedule /h3 pFull time /p h3Job Number /h3 pR /p h3Job Segmentation /h3 pEntry Level /p h3Starting Pay / Salary Range /h3 p38,850.00 - 42,100.00 / year /p #J-18808-Ljbffr

📌 Biddable Specialist (Roma)
🏢 Procter & Gamble
📍 Roma