pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Italy. /b /p pJoin a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth.br/As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions.br/You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment.br/Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives.br/Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance.br/This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged.br/You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results. /p h3Accountabilities /h3 pAs a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands-on execution, and performance optimization to achieve marketing and business goals. /p ul lipbCampaign strategy and planning: /b Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities. /p /li lipbCampaign setup and execution: /b Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns. /p /li lipbAd creation and testing: /b Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates. /p /li lipbPerformance monitoring and optimization: /b Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.



/p /li lipbConversion rate optimization: /b Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates. /p /li lipbTracking and analytics: /b Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting. /p /li lipbReporting and insights: /b Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders. /p /li lipbBudget management and forecasting: /b Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends. /p /li lipbCross-functional collaboration: /b Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives. /p /li lipbContinuous improvement: /b Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability. /p /li /ul h3Requirements /h3 pWe are looking for an analytical, proactive, and results-oriented digital marketing professional with hands-on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies. /p ul lipA bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. /p /li lipAt least 3 years of hands-on experience managing PPC and paid media campaigns. /p /li lipStrong working knowledge of Google Ads, including search, display, and remarketing campaigns. /p /li lipExperience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.



/p /li lipProficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis. /p /li lipStrong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make evidence-based decisions. /p /li lipExcellent written communication and ad-copywriting skills, with an understanding of how messaging influences engagement and conversions. /p /li lipFamiliarity with landing page optimization, A/B testing, and conversion rate optimization (CRO). /p /li lipStrong organizational and time-management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines. /p /li lipEffective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders. /p /li lipCuriosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments. /p /li /ul h3Preferred qualifications: /h3 ul lipExperience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms. /p /li lipFamiliarity with e-commerce and shopping campaigns. /p /li lipExperience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce. /p /li lipExposure to automated bidding strategies, advertising scripts, or API-based campaign management. /p /li lipKnowledge of attribution models, multi-touch attribution, and advanced marketing analytics. /p /li lipGoogle Ads and/or Google Analytics certifications. /p /li /ul h3Benefits /h3 ul lipb100% remote work: /b Work from anywhere, subject to the role's location requirements. /p /li lipbCompetitive salary: /b Receive a competitive compensation package. /p /li lipbInclusive work environment: /b Join a supportive workplace that values diverse perspectives and collaboration. /p /li lipbCareer growth opportunities: /b Develop your expertise and progress professionally within digital marketing. /p /li lipbProfessional development: /b Expand your knowledge of advertising platforms, analytics, and performance optimization. /p /li lipbCollaborative team culture: /b Work alongside professionals across performance marketing, content, analytics, and other digital functions. /p /li lipbFull-time opportunity: /b Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long-term growth. /p /li /ul #J-18808-Ljbffr

📌 PPC Specialist (Italia)
🏢 Jobgether
📍 Italia