Fully Remote | International Scope | Permanent Position
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About the Opportunity
PeoItalyis recruiting aHead of Marketingon behalf of aninternational healthcare education organisationconnecting students and future healthcare professionals with immersive educational experiences across Europe.
Its international community includes future doctors, nurses, veterinarians, researchers and healthcare professionals from around the world.
As the organisation continues to grow, we are looking for adata-driven, hands?on Head of Marketingto lead its next stage of international growth.
This is an opportunity to combinestrategy, people leadership, analytics and hands?on execution, with real ownership of the marketing function in a fully remote and international environment.
The Role
AsHead of Marketing, you will bring together CRM, social, influencer marketing and admissions activities under one clear growth strategy.
You will own marketing priorities, KPIs, measurement and team leadership while remaining close to the data and day?to?day performance of the function.
You should be equally comfortable setting strategic direction andworking directly in HubSpot, analysing funnel performance and identifying opportunities for growth.
This is not about doing the work of every marketing specialist.
It is about connecting the dots, creating focus and building the systems and processes that enable a small team to perform at its best.
The opportunity could suit either an established Marketing Manager/Head of Marketing or someone ready to take on theirfirst Head of Marketing positionafter developing strong CRM, performance or analytical marketing expertise alongside people?management experience.




Key Responsibilities
Build and own an integrated marketing strategy aligned with business and admissions objectives.
Connect CRM, social, influencer and admissions activities around shared targets and KPIs.
Own marketing measurement, reporting and attribution across the customer journey.
Analyse acquisition, conversion, channel performance and ROI and translate insights into clear actions.
OptimiseHubSpot, including segmentation, lifecycle marketing, automation, lead management, reporting and data quality.
Manage and develop a small team of marketing specialists, setting clear priorities, ownership and targets.
Build scalable dashboards, reporting frameworks and repeatable marketing processes.
Work closely with admissions and other internal teams to ensure marketing activity translates into measurable business results.
What We're Looking For
Strong experience inCRM, performance, growth or data?driven B2C marketing.
Hands?onHubSpotexperience, including reporting, segmentation, automation and funnel management.
Excellent analytical skills and confidence working directly with marketing and customer data.
Strong understanding ofcustomer acquisition, conversion funnels, attribution and marketing ROI.
Experience building dashboards, reporting frameworks and repeatable processes.
People?management experience, ideally within a small or growing team.




Ability to move comfortably betweenstrategy and hands?on execution.
Experience working cross?functionally with sales, admissions or another conversion?focused team.
Strong commercial judgement and prioritisation skills.
English proficiency at C1/C2 level, with excellent written and verbal communication skills.
Experience in astartup, scale?up or entrepreneurial environmentwould be particularly valuable.
A strong B2C background is preferred.
Experience in education, healthcare education or another high?consideration consumer journey would be advantageous but is not essential.
Compensation & Contractual Framework
Gross annual base salary (RAL): €40,000-€70,000
The position within the range will be determined usingobjective, gender?neutral and role?related criteria, including relevant experience, skills and level of responsibility.
Employment model:Permanent Placement - direct employment by the client
Applicable collective bargaining agreement:CCNL Commercio
Working model:100% remote
Scope:European and international
Annual leave:20 days + applicable public holidays
Access to selected healthcare and wellbeing services
Interview Process
1. First Interview
Experience, motivation, leadership style and overall fit.
2. Marketing Deep Dive
Strategy, CRM, performance, data and team leadership.
3. Practical Data Exercise
A short marketing/funnel data exercise focused on analysis, identifying opportunities and defining actions.
We are interested inpractical thinking and analytical ability rather than presentation polish.
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Personal data will be processed in accordance with Regulation (EU) ******** (GDPR) and Italian Legislative Decree ********, as amended.
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📌 Head Of Marketing (Lazio)
🏢 PeoItaly
📍 Lazio