About the role

Location: US (remote)

Reports to: General Manager, US

Type: Full-time

You own how WeRoad shows up on social media in the US. You'll set the strategy, build the system behind it (style guide, templates, sourcing plan, calendar), then run it every day: scheduling, posting, community, and the honest read on what's working. This is a builder's role: no legacy playbook, a lot of content to orchestrate across HQ, creators, and the US team, and a weekly rhythm you set. You report directly to the General Manager US and work closely with the HQ Content team, who set global brand standards and supply part of the content you'll schedule.

What you'll own

Strategy & foundation
- Social strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs.
- Content mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar.
- Style guide: build the social style guide: logos, typefaces, colors, sizes.
- Template system: design formats for every content type: Stories, Reels, posts, carousels,



intro and outro clips.
- Asset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it.
- Built to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook.

Content sourcing & planning
- Content calendar: own it, end to end.
- Sourcing plan: know where every piece of content comes from, and make sure it shows up on time.
- Creators & UGC: find and manage influencers; secure UGC and the rights to use it.
- Video editors: direct editors with clear creative briefs.
- Weekly social rhythm: run the weekly meeting so every team is aligned and content is previewed before it goes live.

Execution
- Master schedule: oversee the master schedule in Metricool, including HQ-sourced posts.
- Publishing: schedule and post across channels.
- Community: respond and manage engagement day to day, in WeRoad's tone of voice.
- Per

📌 Manager, Social USA (Bologna)
🏢 WeRoad
📍 Bologna