Overview In this role, you will own the growth lifecycle for the Hub, shaping cross-brand journeys and in-product experiences. You'll partner with Product, Data, and Engineering to run experiments, optimize activation and engagement, and drive long-term adoption across the team.You will craft multi-channel messaging and notifications that resonate across markets, using AI-assisted workflows to accelerate learning and impact.

Positioning & messaging: translate cross-brand capabilities into clear customer-facing messages. Notifications & in-product journeys: design cross-brand notifications, CTAs, onboarding nudges, and experiments.

Experimentation & iteration: define hypotheses, execute A/B tests, analyze results, scale effective approaches. Data-driven optimisation: track metrics, improve CTR, activation, conversion, and cross-brand adoption.

Growth tooling & AI: leverage analytics, automation, and AI tools for segmentation, personalization, and analysis. Cross-functional collaboration: align with Product and Data on events,



segmentation, and journey design. 5+ years in growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one to scale. ~ Strong background in SaaS, platforms, or apps serving SMB/Prosumer customers. ~ Proven track record of owning growth outcomes end-to-end with KPI-driven impact. ~ Experience designing and executing growth programs with experimentation and A/B testing. ~ can self-serve insights. ~ Fluency in analytics, tracking, lifecycle automation, segmentation, personalization, and AI-supported workflows. ~ Demonstrated use of AI-augmented workflows (e.g., analysis, segmentation, content iteration, experimentation). ~ Excellent copywriting, positioning, and storytelling for SaaS products. ~ strong collaboration with Product, Engineering, Data, and commercial stakeholders. ~ data analytics and tracking

📌 Marketing (Startup) (Firenze)
🏢 Team.Blue
📍 Firenze